Second only to Facebook these days, a significant shift has happened where Instagram is concerned and it’s now a serious social networking site that offers massive potential for your business. What is so cool about Instagram is that it provides a truly visually engaging opportunity to get directly into the lives of your target market. As a brand, product owner, or service provider, can you really run the risk of not having a legitimate Instagram strategy? At CopyCat.London, we think not!
Here are our top 10 reasons why your brand should be on Instagram
1. Internet users spend a large proportion of their time on Instagram.
OK, so it’s still not quite up there with Facebook but according to comScore, just in the US alone, users spend more than 12 billion, yes that’s billion, minutes on Instagram every month. If you have a brand and you’re looking to dominate and add value in your niche, you need to be a part of this visually compelling network.
2. It’s relatively early days, so there’s still time to land grab.
Facebook is well established and it can, therefore, be tricky for smaller brands to really get traction and visibility. Instagram presents a much more significant and more aggressive opportunity for growth and is still showing no signs of slowing down.
3. It’s visually engaging and can really showcase your product.
The sky’s the limit when it comes to creativity on Instagram. You can use filters and images to present the mood and messaging of your posts so that they appeal to your audience in a compelling way.
4. Instagram can actively drive sales with higher average order values.
This is excellent news for anyone with a product or service to sell. Compared with YouTube, referrals and traffic from Instagram can yield double the AOV.
5. Visual content drives up engagement rates.
Great content should be your number one tactic when it comes to optimising your social media strategy. It's sticky and engaging and viewers love it so consider everything from infographics to behind the scenes images, pack shots and lifestyle photography to motivational quotes.
6. Instagram doesn’t (currently) have a filtered feed like Facebook does.
What this means is that your posts have an excellent chance of being seen by your followers. Of course, the rules of engagement are constantly changing it today’s digital world, as are the algorithms sites use so your best bet is always to produce visually creative content that your audience wants to engage with.
7. You can re-purpose your Instagram content for your other social media platforms.
Images and videos are popular across all the leading socially driven platforms so re-purpose your content to save yourself time, money and effort.
8. It’s perfect for bite-sized on-the-go sharing.
It’s purposefully been designed for use on a mobile, which means sharing is quick and easy to use.
9. Having Instagram can actively increase your Facebook shares.
Instagram works perfectly in harmony with Facebook and you can very effectively drive traffic and shares between the two platforms to extend your reach.
10. It’s highly converting overall.
While Instagram isn’t a direct selling platform, it does happen to have excellent conversion rates, which besides creating brand authenticity and engagement is the cherry on top of your digital marketing strategy.
If your business isn’t yet using Instagram, why not? It’s time to unleash your brand on the digital world.