7 Reasons Why Content Marketing Remains King in 2019
Updated: Nov 18, 2019
You’ve all heard that marketing buzzword, “content is king” but in today’s brave new digital world where time is short and attention even shorter, is there a still a place for written content? Consumers and viewers are more tech-savvy than ever before so if you want to engage, inspire and convert potential customers then you had better up your content marketing game.
The pen is mightier than the sword, so they say and words still have the power to make an impact. It’s little surprise that over 90% of all successful businesses have a strong content marketing strategy in place. When we’re literally inundated with choice, connecting with your audience building trust and showcasing your authority in whatever field you might be in is crucial to stay ahead of the competition.
Of course, we’re in the business of creating content and we’d love to create some for your brand but just in case you’re not convinced that it’s for you let’s dive in and see how having a clearly defined content and brand strategy can help you achieve your business goals and aspirations.
We’re about to reveal everything you need to know about content marketing and why it should form an essential part of your 2019 digital marketing strategy.
1. Quality content improves brand recognition.
Google loves original and relevant content and so do your customers. The more you communicate with your customer, the better they will trust you and the more that Google will promote you too! We’re not talking any old content. It needs to be customised for your audience, their needs and likes as well as satisfying their queries.
Don’t be tempted to save money by using an automatic content creation tool. Only genuine customised content will do.
You should use that content to educate and inform your customers, especially if you have a product or service to sell. Now is your opportunity to really drive home all the features and benefits and advantages that you offer over your competition.
2. Content helps to build a better relationship with your customer base.
We already touched on this above but it’s worth reiterating. Original, quality content builds your brand reputation and trust with your customer base. It can turn a one-off purchaser into a lucrative repeat customer. Returning customers are essential to healthy business growth. Excellent content can bring in new customers but it can also help retain existing ones. Consider implementing some of the following types of content:
Step by Step and How To guides
Brand guides with comparisons and clear features and benefits
Informative, entertaining and visually appealing promotional material
3. Content is a relatively cost-effective way of generating new leads.
All businesses, even established ones, still require lead generation for growth. Getting new traffic can be an expensive business if you need to pay for it and that’s where good content can help. Through having a carefully planned out copy content strategy, you should be able to generate new leads, create consistent traffic to your site and as a result, boost your sales. Sure, it can be time-consuming but that’s where businesses like CopyCat.London can help.
Here’s a nice juicy stat for you in case you’re not already converted to our way of thinking. According to a survey which was carried out by DemandMetric, a solid content marketing strategy will cost your business 62% LESS than other traditional marketing activity AND generate 3 x more leads per £/$ spent.
4. If you’re looking to increase conversions, content can help influence that too.
Don’t just take our word for it. There’s plenty of industry experts also extolling the virtues of content marketing.
According to AGB Essentials, conversion rates for content marketing are 6 times higher than other forms of digital marketing with 61% of all US consumers having purchased a product or service because the read a recommendation for it on a blog. See, we told you that words had a lot of weight.
Q: How do you ensure that your content coverts though?
A: You need to create a strong call to action
5. Customers actually want and expect better quality these days.
If you’re not the one providing them with it, they’ll simply go elsewhere. People genuinely want to be informed and entertained so by establishing a connection with them and covering off relevant topics of interest, they’ll stay with you for longer and reward you with their loyalty.
6. You’ve heard it before but it really is true. Content improves SEO, as long as it’s optimised!
Those 3 letters can make to break your chances of ranking highly in those search engine results. SEO is totally reliant on original and compelling content. It’s all about clever use of keywords of course and again, for that, you need to know what you’re doing and get clear on your content strategy.
7. Finally, great content means you stand out from your competitors.
Getting cut through, traction and visibility in an increasingly crowded marketplace is vital to business success. Content marketing helps you achieve just that. It’s a great opportunity to overcome objections and to troubleshoot problems before they even happen. It also provides you with a chance to really drive home your benefits. Get the tone right, and your customers will just love you. The bottom line is that no matter how big or small your business is, content marketing should be an essential part of your digital marketing strategy, not just in 2019 but for many years to come.
If you want to enjoy a long and lucrative relationship with your customers, give them the great content they deserve. Get in touch with us today to find out how we can help your business create better content.