• Cat Daniel

The 5 Skincare Trends and Innovations You Need to Know About in 2019

Updated: Jun 25, 2019



Skincare Trends and Innovations in 2019


Here at Copycat.London, we live and breathe skincare. We're never happier than when we're blogging about beauty. Whether that's crafting bespoke copy for our clients' beauty campaigns or keeping ourselves amused here at our London HQ, researching the very best skincare ingredients to be on the lookout for. Blame it all on Cat! She's like a moth drawn to the proverbial anti-aging flame! Desperate to retain her butterfly status.


So yes, we really care about skincare and you can bet your serum from your sheet mask that we have our delicately manicured finger on what's hot and what's not! So let's get to grips with the skincare innovations you need to know about in 2019 if you want to stay young and beautiful.


Here's the lowdown on what we think will be BIG in skincare in 2019. We're calling the trends here (although granted we are already halfway through the year!)


1. 3-D Printed skincare products.


We've all been there and tried the sheet mask in 2018. Whether it was packed with skin-plumping peptides and botanical collagen, as found in Pixi Plump Collagen Boost. Or infused with glow bestowing floral extracts to deliver the perfect pre-party pick me up as in Charlotte Tilbury Instant Magic Facial Dry Sheet Mask. Even drenched in celestial black diamond and glycopeptides to rejuvenate and illuminate tired and full complexions as found in 111Skin's space scientist-developed firming treatment mask.



Charlotte Tilbury Instant Magic Facials Sheet Mask


Being a glow-getter has never been so easy! Or has it?


As anyone who's regularly tried a sheet mask will know, there's a delicate balancing act to be managed. Opening the mask, slapping it onto your face before all the active ingredients slip off down the sink then trying to position it in place so that it kind of fits your face. It's not as easy as it sounds and safe to say, one size certainly does not fit all! Don't even get us started on the size of the nose holes!


That's why super skincare brands like Neutrogena are currently working on a brand new innovation that will fix all that, revolutionising the way we apply masks. They're cleverly creating a 3-D printed face mask that's going to be customised to fit not only your unique face shape but also your specific skincare concerns. Where do we sign up?


Designed to perfectly align and contour with your own facial structure and architecture, it will also be formulated with specific ingredients to target and control trouble spots which can be selected via an app. We certainly can't wait to get our hands on that!



Neutrogena 3D Sheet Mask


2. Microneedle Patches


You might already be taking advantage of the pimple patch! Your first line of defence when a breakout erupts on the scene. In 2019 skincare technology is about to get even more advanced with the use of tons of tiny microneedles in patch technology designed to topically prick the skin and deliver deep down active ingredients where they're needed most.


Imagine bandaid style stickers containing potent hyaluronic acid thinner than a hair follicle? Then imagine being able to combine that technology to treat either your whole face or maybe just to target the jawline, for example.


Stay tuned skincare lovers. It's the future and it's coming your way.



Microneedling Patches


3. Totally personalised skin care solutions


While we're on the subject of customisation, affordable skincare personalisation is set to be coming our way too. While not as advanced as 3-D printing, plenty of newbie brands are getting wise to the fact that labels like Dry, Oily and Combination don't quite cut the mustard! We're far more unique than that and so are our skincare concerns.


New brands like Skinsei, Proven and Atolla are already delivering far more targeted and goals orientated ranges of skincare products that are based upon a host of lifestyle questions such as where you live, how often you workout and what the local weather and pollution are like.


We're pretty sure they then apply some equally space-age algorithm to configure combinations of products that are going to be most effective to your skin type and environmental surroundings. You've got to admit, this integrated approach makes a lot of sense. We are all individuals after all. No set of circumstances the same.



Skinesis Personalised Skincare Solutions


4. CBD Skincare


If you're not yet familiar with this phenomenon, quite frankly you've been living under a rock!


CBD skincare is taking off big time. Short for cannabidiol oil (yes, dope) it's proven to be packed with anti-inflammatory properties. Inflammation is bad. Really bad! It's a huge factor in the acceleration of the ageing process. Don't get your hemp oil and your CBD oil mixed up! Hemp is an emollient and has excellent moisturising benefits, but CBD is the good stuff and you can expect to see if making more headlines, featuring as the hero product in skincare ranges throughout 2019.


Brands like Herbivore and Kiki Health are already incorporating this magic ingredient into their ranges as are power players like Peter Thomas Roth.



Herbivore Emerald Deep Moisture Glow Oil

5. Polyhydroxy Acids


You all know your AHA's from your BHA's but did you know that there was also a PHA on the block?


Used for advanced exfoliation, AHA (typically present as glycolic acid) and its best friend BHA (or salicylic acid) are the superhero duo of anti-ageing acids. So what's the lowdown on the PHA then? Well, it's effective without being hostile and has a gentler and more hydrating effect on the skin meaning finally, there's an acid solution even for those of you struggle with more sensitive skin.


Of course, PHA's are already big in K-Beauty. They're always ahead of the skincare curve, so it's no surprise that it's available in Glow Recipe's Avocado Melt Sleeping Mask which is so scrummy, it's practically good enough to eat!



Glow Recipe Avocado Melt Sleeping Mask


The Hottest Predicated Skincare Trends of 2019


So there you have it.


Five of the hottest skincare trends you can expect to see hitting the shelves in 2019.


Here at Copycat.London, we pride ourselves on being the UK's chicest bespoke copywriting boutique. We've made it our business to understand beauty from the inside out.


Get in touch today to find out more about how we can help you market your skincare brand.


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