Alongside a solid social media strategy, maintaining a relevant blog for your business can significantly help promote and market your brand, product, or service online and get you in front of more relevant and targeted eyeballs.
Why then are so many companies still hesitant about starting a blog when it’s such an important and influential part of the overall marketing mix?
Well, there are a couple of reasons that we can think of here at CopyCat.London.
It takes time and resource and can be daunting knowing where to startPerhaps you’re not technically savvy and worried about how to go about setting it upIt can take time and be both challenging and frustrating engaging with the right audienceYou might struggle to come up with engaging and interesting contentYou might not be able to consistently commit to creating regularly scheduled content
Rest assured though, it’s neither intimidating nor overwhelming and once you get started, you’ll soon reap the rewards.
Here’s our take on the top five reasons why your business needs a blog.
1. Target Potential New Clients
A blog doesn’t ordinarily involve direct selling of your goods and services. Rather it’s a far more passive and beguiling way of gaining trust and interaction which will eventually lead to that all important conversion. It’s a great way of showing your expertise and knowledge within your field and getting your name out there on a bigger platform.
2. It will Boost your Website Traffic
Creating a secondary location for content or even having a blog hosted in an entirely different space allows you to target a wider audience and gain traffic from various channels.
3. Provides an Opportunity to establish yourself as a Guru or Industry Expert
A blog can very quickly demonstrate your experience in a particular field. Be that consulting, skincare, nutrition, financial advise. You have an opportunity to share relevant and high-quality information with an audience who are actively interested in what you have to tell them. Stick at the blogging consistently and eventually, you will become a go-to source for consistent and relevant information. Perhaps even helping clients overcome their own similar challenges.
4. Your Blog can establish Community engagement
Collaboration and communication are crucial to success and by actively posting and responding to queries about your products and services and becoming an established and trusted source of information, you create shared trust and get to learn more about your audience at the same time.
5. Creates more valuable Connections
Your blog is also an opportunity for you to inject some personality into your communications and develop deeper and more meaningful relationships with your clients and customers. It will make your business more relatable, approachable and give it that human touch.
These are just a few of the reasons why we highly recommend that you create a successful business blog. Of course, it takes dedication, commitment and consistency to get results!
Talk to us today about how we can help you realise your goals more quickly.