Gone are the days of a simple ad leading to a purchase. Consumers today are bombarded with ads from all angles, making it much harder to stand out in a crowded market. That's why linear marketing is dead. It's no longer about getting someone's attention with one ad and hoping they'll buy your product or service. Instead, it's about creating a journey for your customers or clients that takes them from awareness to consideration to conversion. On the CopyCat.London blog today, we're looking at three marketing shifts you need to consider if you want to get ahead and stay ahead and why we believe that linear marketing is dead.
Marketing Shift #1 – Linear Marketing Is Dead
In the past, marketing was a linear process where customers saw an ad, clicked on it, and then either made a purchase or didn't. While this may happen occasionally, it's not as common anymore. Instead, the customer journey has become more complex and involves multiple touchpoints.
Here's what the customer journey looks like now:
Customers see an ad
They click on the ad and visit your website
They browse through your website and check out your social media accounts
They might follow you or subscribe to your email list
They spend some time getting to know your brand and products
They evaluate your brand and products based on their preferences and values
If they feel a strong connection with your brand, they might make a purchase
By understanding this new customer journey, brands can create effective marketing strategies that meet their customers' needs and preferences.
This is where content marketing comes in. By creating valuable content that speaks to your audience's needs and wants, you can build trust and credibility with them. Not only does this help move them through the buying journey, but it also keeps them coming back for more. That's why Copycat London's focus on content creation for websites and social media is so important. With our expertise in copywriting and content marketing, we can help businesses create a content strategy that engages their audience and drives conversions.
Marketing Shift #2 – Values Must Come FIRST
Consumers today are more selective than ever before. They want to know that the brands they're buying from align with their values. In fact, 64% of consumers make a purchase based on a brand's social or political position. That's why it's crucial for businesses to put their values first. This means being transparent about your company's values and making sure your messaging aligns with them. It also means taking a stand on issues that matter to your customers.
CopyCat.London understands the importance of values in marketing. Our key strategic focus is on brand storytelling and crafting hooks to help businesses create a brand identity that resonates with their target audience. By putting values first, businesses can attract loyal customers who share their beliefs.
Marketing Shift #3 – Emotional Reasoning > Logical Reasoning
Finally, we come to the most important marketing shift of all. When it comes down to it, people buy with their hearts, not their heads. Yes, logical reasoning has its place in marketing, but emotional reasoning is what truly drives purchases. That's why it's crucial for businesses to understand their audience's core emotions. How do they want to feel when they buy from you? What pain points are they trying to solve? Copycat London's emphasis on the power of words and brand tone of voice is a perfect example of this. By understanding the emotions behind your messaging, businesses can create a connection with their audience that goes beyond a simple transaction.
Final Thoughts On the Shifting Marketing Landscape
In summary, the marketing industry is undergoing some major shifts. Linear marketing is dead; values must come first, and emotional reasoning trumps logical reasoning. Businesses can create a marketing strategy that engages their audience and drives conversions by focusing on these key elements. Whether it's through content creation, brand storytelling, or crafting hooks, there's never been a better time to invest in your marketing efforts.
Don't let the changing marketing landscape leave you behind. Get ahead of the curve with targeted, value-driven, emotionally resonant content. Contact Cat at CopyCat London now for a free 30-minute discovery call where we can discuss your specific needs and how we can help transform your marketing efforts for maximum effect. Reach out today because every moment counts in the dynamic world of modern marketing. Contact us today!
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